Process: The Non-Linear, Messy, and Revealing Journey from A to B

Shrenik Ganatra will focus on the importance of process in getting from a problem to its solution. By citing several typographic solutions to problems/opportunities in the fields of exhibition design, print design, music, and branding, this presentation aims to educate and excite the audience about the design process. After all, this is the journey that one has to take in order to arrive at successful solutions.

Shrenik Ganatra is a designer and educator originally from Mumbai, India, currently based in Brooklyn, United States. He teaches at The Shillington School of Graphic Design in New York and has previously worked at Karlssonwilker and Pure+Applied. Ganatra’s work has received international recognition from platforms such as Adobe, AIGA, Behance, HOW Design, GD USA, Creative Boom, Design Indaba, and others. Furthermore, he has presented his work at universities and international conferences hosted by Adobe, ATypI, and other organizations.