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Mexican Culture Inspired Type Design. Xantolo Custom Project

The Memento Mori book is a hybrid of the video game and the interactive book, made by the Multimedia Center of the National Center for the Arts. The story reviews the novel by Pedro Páramo. Its illustrations are based on the engravings of José Guadalupe Posada, a Mexican artist who criticized society and incorporated elements of the Day of the Dea. Xantolo is a custom project for this book, and its design is generated from the illustrations to graphically connect with its aesthetics. It is a semi-Sans contemporary humanist typeface family, with shapes designed to work properly in children’s literature and short texts, with high performance in print and digital environments. Its character set covers Latin plus and the characteristics are low-contrast, high-personality, and comfortable shapes. Xantolo received the CLAP award in 2017. This presentation will share the development of the project, how it evolved, and show the aesthetic bond that it shares with the illustrations in literature.

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Speaker

Mónica Munguía

Director Momutype

Mónica Munguía is a graphic and type designer. Munguía has been a speaker at multiple typography conferences such as TypeLab, Tipografía México, Mi TipoEs, and Tipografilia. Munguía work has been exhibited nationally and internationally at the Biennial Latino Types, Letrástica, and Tipografía México. Currently, Munguía works at his foundry called Momutype with a focus on branding and custom fonts.