An urban resident, a design enthusiast, and a font user, Jiang Qinggong has observed and recorded daily characters in Shanghai from publications to the streets since 1995. At first, Qinggong just thought it was too easy for designers to make money with design—he wanted to use his spare time to find something challenging to try. Now, without professional training, Qinggong continues his work, which is considered a part-time job. He has more than 50000 “clients.” Yes, those are his readers.