Unconventional, radical, and wild typographies whose leitmotiv is to be more conceptual than legible. Typographies that can be felt, perceived; typographies that vibrate, even shout from the paper or the screen; typographies that grab all the attention. Today, no one should be shocked by the visibility that letters claim for themselves. The factors that may have led to this situation are diverse and diffuse: firstly, the digital universe, where a fierce war for the audience’s attention is taking place, and where the aseptic letters of the twentieth century have been overthrown by the new “no-rules” of the internet. And secondly, the explosion of typographical experimentalism. And what better test laboratory is there for typographic experimentation than independent publications?
Typographic Experimentation, “New Creatures” and Their Uses, Especially in Editorial Design
