“Vernacular type from El Salvador is about the visual language of a tiny country in Central America. Beyond the colorful and unusual letterforms, it’s how letters are part of our daily lives—as a way to communicate something so simple from a sign in a little store to quotes on cars, to public transportation, or misspelling signs. It’s about how letters shape our culture in a visual way and how we express ourselves through it. Letters are transformed depending on the message. These letters are sometimes painted by a “jack-of-all-trades,” or by a carpenter, etc. At the end of the day, it make us realize that letters are the most human thing in the world.
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Vernacular type from El Salvador
