As India undergoes rapid urbanisation, metro systems have expanded across its linguistically diverse cities. This has created a critical need for effective multilingual and multi-script wayfinding signage. In this presentation, I will offer a comparative analysis of nine major Indian metro networks, focusing on the typographic and hierarchical challenges of integrating the Devanagari script with Latin and other regional scripts. My research reveals a profound lack of standardised guidelines, resulting in inconsistent and often confusing signage. I will identify three key areas of concern: conflicting approaches to linguistic hierarchy, a failure to achieve typographic harmonisation between scripts, and fundamental flaws in typographic application, including poor typeface selection, erratic alignment, and letterform distortion. This talk will argue that these inconsistencies increase cognitive load on passengers and highlight an urgent need for a systematic, evidence-based approach to multi-script typography in public spaces to ensure clarity, accessibility, and efficiency for millions of commuters.
Multilingual directional signage in Indian metros: Challenges of integrating Devanagari with Latin and regional scripts
Ritik Shah
Ritik Shah is a graphic and information designer currently working at Applied Information Group. He has a background in typography, editorial design, and wayfinding, and completed an MA in Information Design at the University of Reading, graduating with distinction. Ritik is particularly interested in how design can improve urban life, from making public transport systems more intuitive to supporting walkability and clearer navigation in complex environments. His approach is research-led and user-centred, with a strong focus on legibility, accessibility, and the role of multiscript typography in public spaces. Drawing on both professional and academic experience, Ritik combines analytical thinking with design sensitivity to create solutions that are effective, inclusive, and meaningful for the people who use them.