We’re gonna take a tour of the basics of building custom logotypes with a symmetrical focus on anatomy, integrating and designing shapes with the proper singularities that any logo development needs as a foundational element of a brand, keeping in mind the technical and functional specifications with an aesthetic overview. Students will follow the process the workshop leader takes in his projects, from sketching to art vector tracing in a white and black version. Designing logotypes with custom type will enrich the process of making unique solutions. Find a wonderful inspirational moment to enjoy in your day-to-day work. If you like to open up your expectations of developing type and give it a twist on what you do and how you do it.
Building Custom Type for Logotype Design: The Matter of Making Unique Solutions for Design
