Speaker Jiahui Tan

Jiahui Tan is the founder and Creative Director of Fable, a design studio he started 12 years ago to work with everyone from homegrown brands to global icons like Google, Rolex, and Audemars Piguet. Along the way, Fable’s work has been featured more than 700 times, picked up a few D&AD Pencils, and taken him around the world to judge, speak, and share stories with the creative community.A self-confessed type nerd, Jiahui studied typeface design at CooperType and has gone on to create well-loved custom and retail typefaces that cross industries and languages. More recently, he completed a Master’s in Innovation at Cambridge Judge Business School, where he explored how design can intersect with ESG and strategy—proof that he believes type (and design) should shape not just brands, but the bigger world too.