Using real world examples from my eight years experience, I will persuade you that the EULA is a tool that is worth your trouble because (not despite) of the fact that almost no one reads it. Many foundries have a love–hate relationship to their EULA: it costs a lot to write and maintain and it can be hard to see what value it brings. I will discuss the particulars of writing for the retroactive reader and the ways that having a good EULA can keep license enforcement not only civil but pleasant. Sharing my EULA-based philosophy and approach to license enforcement which has enabled us to have good long term working relationships with the vast majority of license enforcement subjects (and subsequent large sales in many cases), I’ll help you to see how license enforcement is part of the holistic approach to font sales used by some of the most successful foundries.