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Typecrafting: Creating Type from South Asian Crafts

Launched in 2011, The Typecraft Initiative, develops a range of display typefaces based on the rich crafts and indigenous arts of South Asia and beyond. 

The aim of the workshop is to look at non-Western sources of inspiration for lettering, typography, and type design beyond Modernism and the Bauhaus. Participants will learn how to decode a folk art or craft into its fundamental building blocks and then use these forms to “recode” or transform them into lettering. Instructions with case studies will help explain how this can be done, and how each craft needs to be approached differently with different techniques. 

While the time for the workshop is short, a brief overview of a few crafts will be given to participants to make them aware of the complex and deep meaning these have to a culture. Each craft is associated with a community, that have its own belief-systems, material culture and belong to a certain geographical region—all of which influence the forms and function of the craft to that culture. For instance, Rabari embroidery made by women-folk, celebrates the dancing peacock in its motifs. This is not only symbolic of the male call for mating but indicates the possibility of rain, which in a dry arid region of the Kutch desert becomes a signal for abundance.

This workshop brings some of the rich crafts knowledge to participants who are challenged to create letterforms based on an understanding of one of the crafts presented. It involves working hands-on with low-tech materials like paper, scissors, shapes of pre-cut materials, stamps etc., that mimic some of the crafts of South Asia. 

This workshop is ideal for students interested in exploring diverse cultures, and are open to new experiences, those who are interested in research, material cultures, age-old making methodologies, combining the handmade with design and technology.

While the workshop will focus on constructing Latin script letterforms, participants are welcome to explore any other script as well

Ishan Khosla
Speaker

Ishan Khosla

Ishan Khosla is an Associate Professor of Design at UPES, Dehradun.

A practicing graphic and type designer, he is the founder of The Typecraft Initiative, through which he investigates the role of design in the material transformation of folk and tribal art (embroideries, wall paintings, tattoos etc) into digital typefaces that embed indigenous knowledge in the font. His research encompasses the role of design in negotiating agency and sovereignty with tribal artists, the impact of craft on type design, digital and cultural heritage, material culture, and pedagogy.

With an MFA degree in Design from the School of Visual Arts, NYC, Khosla's work centres on craft and design in the Global South, exploring vernacular culture, ecology and sustainability, the politics of caste, the informal economy, and urban spaces. Khosla’s work has been exhibited internationally at venues including, UK: the London Design Biennial and Fashion Textile Museum, London | Japan: Atelier Muji Ginza, Fukuoka Asian Art Museum and, Ginza Graphic Gallery | Australia: RMIT Gallery, Australian Design Center, Benjil Place and IOTA Perth (2021 and 2024) | Poland: Warsaw Poster Biennial

His work is held in the collections of the San Francisco Museum of Modern Art (SFMOMA), the Letterform Archive (San Francisco), the Fukuoka Asian Art Museum (Japan), and the Powerhouse Museum (Sydney).