In this presentation Nick Sherman shares his views about the limitations of web typography. From the 2013 ATypI conference in Amsterdam.
Some of the most fundamental and important elements of typography still can’t be addressed on the web of today. Even as the adoption of webfonts spreads, web typographers are stuck with low-level hacks and antiquated standards that often favor support for old technologies more than innovation and logic. By discussing ideas about font hinting, media queries, typeface design, and more, this talk will explore the unrealized potential for context-specific type, and how it might influence responsive design in the future.
Nick Sherman runs [HEX Projects](https://hex.xyz), a typographic company that makes fonts and websites. He’s a founder and designer of [Fonts In Use](https://fontsinuse.com) and [v-fonts.com](https://v-fonts.com), and art director of the [Typographics](https://typographics.com) design festival. Nick is a graduate of the Type@Cooper Extended Program in typeface design and has served on the Type Directors Club board of directors, the Adobe Typography Customer Advisory Board, and the Hamilton Wood Type & Printing Museum artistic board. Previously, Nick has worked at Font Bureau, Webtype, and MyFonts, directing design and promotional materials for typefaces in print and on screens.