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The Carrier of the Soul

A perhaps inevitable result of China being a nation of calligraphy is that a large percentage of Chinese typefaces are calligraphic. Over thousands of years, Chinese calligraphy has accumulated an abundance of resources for innovating and developing Chinese typefaces. Translating the unique, culturally rich art of calligraphy into practical typefaces nevertheless presents many difficulties. How to effectively develop Chinese calligraphic typefaces encompassing of a vast number of characters? Through its unremitting efforts over nearly thirty years, FounderType has created more than a hundred calligraphic types. And it will continue to forge new paths toward the future.

魂の運び手

中国の書体の多くは書道系であり、この事実は中国の書の国としての側面と密接に繋がっている。中国の書体の革新と進化の裏には数千年にも及ぶ書道作品の積み重ねがある。そうとはいえ、独特で豊かな書道の文化を実用的な書体に落とし込むには、やはり困難やジレンマが付き物である。中国の書道系書体を効率的に作るにはどうすればいいか? 方正字庫は30年間の弛まぬ努力を通して100個以上の書道系書体を生み出してきた。その姿勢は未来においても続くことだろう。

Speaker

Wei Ming

Wei Ming is the Associate Director at Font Product Division of Beijing Founder Electronics Co Ltd, and a member of the Chinese Artists Association. Her works have been collected by Sichuan Art Museum. She designed the Beijing Olympic subway visual information system, used in the Olympic Extension Line during the 2008 Beijing Olympic Games. It won her the first prize at the National Art Exhibition. She received an MA degree in Communication Design from Central Saint Martins, University of the Arts, London. After returning to China, she joined FounderType and now work on font product research and project management. She is committed to promotion and exchanges of Chinese and English font products.

Speaker

Yin Qiu

Qiu Yin is Design Director at FounderType and Expert Commissioner of the Chinese Type Design and Research Center. He is a member of the Chinese Designer Salon (CDS) and of the Shenzhen Graphic Design Association (SGDA); the designer of the 2010 Guangzhou Asian Games logotype; and the recipient of numerous awards, including Grand Prize at the Chinese Pen Calligraphy Competition (1985), first prize at the First International Pen Calligraphy Contest (1988), and the China Design Red Star Award (2015). イン・チョウ(仇寅)は中国書体デザイン研究センターの特別局長で、方正字庫のデザインディレクター、また中国デザインサロン(CDS)および深セングラフィックデザイン協会(SGDA)のメンバー。広州2010年アジア競技大会のロゴタイプのデザイナー。また中国ペン字書法コンペ特等賞(1985)、国際ペン書道コンテスト一等賞(1988)、中国デザイン紅星賞(2012)を受賞。