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READSEARCH: Case studies into experimental typography

In 2015, Prof. Dr. Ann Bessemans founded the READSEARCH legibility research group at PXL-MAD School of Arts and Hasselt University in Belgium. She also serves as program director of the school’s international Master program in reading type and typography. 

READSEARCH provides a unique environment bringing together design researchers, designers, scientists, students, and stakeholders through research, courses, and documentation. As a research group and educational program, READSEARCH focuses on reading research. The program aims to develop practical/typographic legibility and readability studies within a new conceptual framework surrounding micro-, meso-, and macro-typographic design research.

The READSEARCH sessions consist of short knowledge clips divided into the categories of typographic research (PhD and post-PhD) and education (international Master Reading Type and Typography projects). Select READSEARCH students and researchers each presented a specific subject, a particular concept, a basic principle or the main result, or a conclusion.

Knowledge clips are known for efficiency, support in a learning process, and focus. The track offers insights into some of READSEARCH’s core topics and emphasizes networking and discussion among students and other design researchers. These sessions do not focus on the institution or academic program, but rather on the specific topic of reading research.

Among other topics, moderated Q&A centers on the latest advances and pitfalls in the evolution of READSEARCH. Discussion, questions, and debate are encouraged in this environment.

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Speaker

Aline de Feyter

Speaker

Ann Bessemans

Prof Dr. / Researcher + teacher READSEARCH
Speaker

Céline van Bakel

MA student

What role can typographic communication play (be more effective in
awareness) in packaging, branding and ad campaigns as we continue to consume goods and services?

Speaker

Deniz Kaya

Speaker

Kevin Bormans

Researcher / Teacher READSEARCH / PXL-MAD School of Arts
Speaker

Lieven Van Speybroeck

Researcher UHasselt / PXL MAD School of Arts
Speaker

María Pérez Mena

Postdoctoral design researcher READSEARCH
Speaker

Milda Kuraityte

University of Lisbon

PhD student Belas Artes, University of Lisbon

Speaker

Miss. Janneke Janssen

Researcher READSEARCH
Speaker

Walda Verbaenen

PhD READSEARCH

Fascinated by design in all its aspects, Walda Verbaenen graduated in 1990 from the Saint Luke Institute in Brussels, Graphic Design department. She combines her work as a graphic designer with her experience as a teacher. Verbaenen is an alumni of the Expert Class Type Design at the Plantin Institute in Antwerp, where she became, under the guidance of Dr. Frank E. Blokland, addicted to researching historical material as a starting point for designing new fonts. Verbaenen is always looking for the ultimate details in fonts, and is intrigued by the balance between different shapes and forms.