Wen Wang 09:00-11:00 GMT+2
2-hour early morning session
Under the trend of design globalization, the demand of Chinese domestic designers to find Western fonts matching with Chinese fonts for design applications is increasing day by day; at the same time, with the increasing influence of Chinese in the world, the Chinese market is receiving more and more international attention, and more and more companies hope to strengthen their brand communication in Chinese application environment through multilingual text design matching with Chinese. Through analyzing the structure and design elements of traditional Chinese calligraphy fonts, Wang Wen, design director of Foundertype, will share how to refine the character features of Chinese fonts and apply them to other languages to achieve multilingual matching design.
Workshop participants are kindly asked to bring a laptop with Adobe Illustrator installed.
Workshop duration: 2 hours
Total number of spots available: 15
09:00-11:00 GMT+2
2-hour early morning session