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Inversion of Thai Latinized

Huai is a bilingual typeface which stands in between Thai script, Latin script, Thai Latinized and conventional. Most of the contemporary loop-less Thai typefaces obtained some Latin letterforms when crafting Thai alphabets. If Thai alphabets can borrow the form from Latin letterforms, what might happen when Latin alphabets are influenced by those original Thai letterforms? Huai Latin letterforms adopted the essence of Thai alphabets from the handwritten form, which was initiated by locals, and appeared in manual Ad signs. The proportion and writing system of Thai allowed Latin alphabets of Huai to reflect a sense of Thai letterforms. The Thai letterform of Huai not only remains the pioneer proportion and writing system, but it also allows the outcome of Huai Latin to be influenced, as well. In general, Thai fonts have two different terminal styles: the loop terminal and the loopless. Through the design-making process of Huai, Thai handwritten script was transformed to Latin, and then transformed back to the digital Thai typeface.


Potch Auacherdkul

Designer potch

Potch Auacherdkul is a typeface designer based in Bangkok. Auacherdkul worked as a graphic designer in Bangkok before earning his master’s degree in graphic design from the Maryland Institute College of Art (MICA.) Within Auacherdkul’s two years at MICA, he became more passionate about typeface design. Auacherdkul’s works have been recognized and featured in STA Chicago, Type Directors Club, and Print Magazine. After finishing the extended program from Type@Cooper, Auacherdkul started drawing letters for Positype.