Distinguishing lettering from type design is a Western canon and is not applicable in the Philippines, where the local visual landscape is adorned by letters—regardless of medium—and devoid of categories. Clara Cayosa’s talk expounds on the current local type design scene through three case studies on art signs, customized blankets, and a particular Filipino folk font trend popularized during the late dictator Ferdinand Marcos’ reign in the Philippines. This presentation will also illustrate how shedding light on these different type design mediums can make up for the lack of available resources and dissertations on Philippine graphic design.
Exploring the Variety of Mediums in Filipino Type Design as a Means to Uplift the Graphic Design Industry in the Philippines
