Floral typography is a design trend that combines typography, calligraphy, and lettering with floral elements. It reinterprets floral typography using computation and is a part of the ongoing project TYPE + CODE Series, which was initiated by Yeohyun Ahn in 2005.
This presentation showcases a generative typographic system designed to explore computational floral typography. It can be embedded into typography education for graphic design students who have minimal computer code experience. The session will cover the history of floral typography, Ahn’s generative floral typography system, the students’ works, and demonstrations.
Mon May 03, 10:00 AM – 11:00 AM EDT / 3:00 PM – 4:00 PM Your local time (1 hour)
Speaker
Yeohyun Ahn
Assistant Professor of Graphic Design and Interaction DesignUniversity of Wisconsin Madison
Yeohyun Ahn is a designer, educator, and researcher integrating creative coding, digital fabrication, and physical interaction into spatial typography and graphic design. Her interdisciplinary typography project, TYPE + CODE Series, has been featured in the Washington Post, PRINT, the New York Times, and many other publications. Ahn’s new project, Social Homelessness on US Campuses, is a multidisciplinary art and design project intended to bring awareness to Asian female faculties in America. Immigrating to America led Ahn to become aware of social inequity, discrimination, and marginality. She currently explores generative self-portrait photographs showing social homelessness and being isolated and marginalized in professional areas of American society. This project has been presented through SIGGRAPH, ISEA, ARTECH, and IEEE GEM, etc. Ahn was a freelance graphic artist featured in the New York Times Magazine and has taught at the School of the Art Institute of Chicago. She is currently an assistant professor at the University of Wisconsin-Madison.
Yeohyun Ahn