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Convey the Brand Voice with Fonts

Through case studies, this presentation will explore how customized fonts play a significant role in brand building. For example, Coca-Cola delivers its brand culture through the use of customized fonts. Vivo shows its brand temperament through its fonts. Fonts not only transfer text content but are also the carriers of culture, character, and ideas.


Haoxuan Wu

Haoxuan Wu is a product manager at FounderType. Wu is a graduate of the Beijing Institute of Graphic Communication and received an MFA degree from the Academy of Art University in San Francisco.