Breaking StereoType with Chandan Mahimkar

Some of the most iconic design movements and their impact on typography. Since over a century there have been some landmark design movements which have shaped our sensibilities and visual aesthetic. These events shaped popular culture and still have a huge impact on letterforms. Chandan Mahimkar shares intimate details about their popularity and how they challenged established design notions.

Chandan Mahimkar is a designer, creative director & typographer. He runs his own multi-disciplinary design studio in Mumbai, working for top Indian and international brands. For the past 2 decades, Chandan has designed brand identities for many renowned brands in India. His typography & lettering work has been featured & published by I Amsterdam, The Washington Post, Levi's, Design Sponge, Goodtype, AIGA, Typism, Passion Passport, Paris Je T'aime, Project Van Life, and Design Milk. His love for space design has helped him co-create some of the most raved bars & restaurants in Mumbai & Pune. Chandan shares his design, typography, and lettering knowledge through talks, lectures, and workshops in design schools and agencies in India as well as internationally.