Adam Yeo Bété Type Design is research by Adam Yeo that aims to promote the Bété script through design and graphic design projects by addressing how to apply it in modern graphic design directions. This project aims mainly to provide designers with a methodological and theoretical basis for integrating the Bété script into modern graphic design.
The Bété script is a syllabary composed of 448 signs, each designating a syllable—448 monosyllabic pictograms representing phonemes, created in 1952 by the Ivorian artist Bruly Bouabré (1919–2014).
Yeo’s creative process began with analyzing the characteristics of the artistic expression of the Bété script and the techniques and methods behind its creation. Next came analysis and interpretation by collecting well-known cases as references, including the design of characters in other languages, summarizing these design methods based on the characteristics of Bété script, and exploring the possibility of implementing the standard Bété font and its extension into forms of graphic expression and other artistic design work.