Home / ATypI Paris 2023 / Page 6
12:00–12:30

Reclaiming Peruvian Typography: A decolonial read on design history

You won’t find the history of Peruvian typography in any design history book, because it hasn’t been written yet. In 2021, I taught a class titled “On Typography and Language in Peru,” as part of the Incomplete Latinx Stories of Diseño Gráfico organized by the BIPOC Design History group. This was the first-ever overview of… Continue reading Reclaiming Peruvian Typography: A decolonial read on design history

11:30–12:00

Ukrainian Type Design: Roots, identity, modernity

My aim is to introduce Ukraine to the international arena of type design. Type is an essential part of the culture and its identity. I want to show typographic works of Ukrainian graphic artists of the past century and how modern type designers in Ukraine are struggling for their identity and taking inspiration from our… Continue reading Ukrainian Type Design: Roots, identity, modernity

10:30–11:00

Yeah, type design is cool, but have you tried to be a feminist?

Can typography be feminist? Who do we design for? How do we speak? What form of representation do we choose? What messages and images do we generate? What discourses do we validate? What is our function, our social role? And the most important: What does it mean to be a feminist designer with gender perspective… Continue reading Yeah, type design is cool, but have you tried to be a feminist?

10:00–10:30

Learning From the Streets: Lessons from the postmodern Mexican blackletter hand

It is well-identified where Western calligraphy models come from. After centuries of tradition, practice, and manuscript production (and admiration!), one can ponder where they are in terms of location and, of course, style. Blackletter is one of the most recognisable hands, gaining a strong presence in the collective imagination since the late middle ages, and… Continue reading Learning From the Streets: Lessons from the postmodern Mexican blackletter hand

17:15–17:45

The Heritage of Oldřich Menhart

2022 marked 125th anniversary of birth of a master calligrapher and a great Czech typographer Oldřich Menhart. We believe that this is a great opportunity to finally release high-quality digitizations of his iconic typefaces. For the past few years, we have been intensively researching in the museum archives, studying Menhart’s estate, correspondence, reading his textbooks… Continue reading The Heritage of Oldřich Menhart

09:00–09:30

Reviving the World’s First Phonetic Writing System, Linear Elamite (2300–1880 BCE)

Linear Elamite was one of the scripts used to transcribe the Elamite language at the end of the 3rd millennium B.C.E. in Elam (located in present-day Iran). It was first discovered at the beginning of the 20th century in Susa, Iran. Linear Elamite inscriptions, containing simple and complex geometric signs, are found on different materials… Continue reading Reviving the World’s First Phonetic Writing System, Linear Elamite (2300–1880 BCE)

17:45–18:45

TYPETENTION—Attention in type and typography

A documentary film about attention in type and typography. I really missed the perfect documentary about experimental typography and… I’ve certainly started making one now! I already interviewed well-known Swiss graphic designers, typographers and type designers (Niklaus Troxler, Dafi Kühne, Balmer Hahlen studio, Mitch Paone, Johnson Kingston Studio etc.). Each of them is experimenting with… Continue reading TYPETENTION—Attention in type and typography

17:15–05:45

How to Make a Podcast Program on Typography for Over Seven Years

TypeChat started in 2015, and is the very first Mandarin podcast on typography. During its seven years, it has produced over 17,000 minutes of interesting typographic knowledge and stories, interviews of type designers and all kind of trends and news of the type world. As its producer and co-host, Eric will explain why and how… Continue reading How to Make a Podcast Program on Typography for Over Seven Years

15:45–16:15

How Google Fonts Designed a Specimen Page for Any Typeface

In 2021, the Google Fonts team added all fonts included in the Noto project to the fonts.google.com website and our font service. Noto offers support for any language in any writing system, so the website needed a new specimen page design that was able to provide access to all these fonts, and that we later… Continue reading How Google Fonts Designed a Specimen Page for Any Typeface

15:00–15:45

Font Pricing Primer

This talk will present research on typical font pricing, as well as comparative analysis of pricing models across major distributors. This includes an overview of tiers and multiplier as well as license models. The talk will start off with a basic description of the factors involved in pricing, and will then build on to the… Continue reading Font Pricing Primer