Tag Branding

In the early 1950s, the Greek state was effectively bankrupt. On that basis, the Greek government decided to initiate the ambitious Xenia project—a nationwide hotel construction program aimed at creating accommodation infrastructure for the development of a tourist industry to assist in rebuilding the economy. Throughout the 1960s and 1970s, the 59 Xenia hotels that… Continue reading Time Travel Branding: The fictitious visual identity program of Xenia Hotels