Speaker Sreekumar Vivekanandan

G.V. Sreekumar is Professor and former Head of IDC School of Design, IIT Bombay. He specializes in typography, calligraphy, publication design, information graphics, design pedagogy, and visual semantics. He studied Applied Art at M.S. University, Baroda, and Visual Communication at IDC, IIT Bombay. Under the guidance of renowned typographer and calligrapher R.K. Joshi, Sreekumar has designed some of the most renowned magazines in India, including CHIP, Digit, Chandamama, Overdrive, Society, Savvy, and Banking Frontiers.

Significance of Optical Illusion, Optical Correction and Visual Balance in Calligraphy and Font Design

This presentation discusses various methods used by calligraphers and font designers to address visual imbalances caused by optical illusions. In visual language, there is a drastic difference between mathematical values and visual values. For example, the mathematical center and visual center of a defined geometric space are different. In many letterforms, overlapping strokes have to… Continue reading Significance of Optical Illusion, Optical Correction and Visual Balance in Calligraphy and Font Design

Storytelling and Visual Narrative through Experimental Typography

The aim of this workshop is to explore possibilities in storytelling and visual narrative by creative experimentation with typesetting parameters within specific restraints. Attendees will be tasked with depicting a given story only through typography, without using any illustrative imagery following the philosophy of “type as image.” An interesting story, which appears to be very… Continue reading Storytelling and Visual Narrative through Experimental Typography