Speaker Sol Matas

Sol Matas lives and breathes type design in her beloved adopted city of Berlin. From her sunny studio, she collaborates with an international type and design community.
Now she guides new type designers in Practica Program, a live online course formed with American type designer Nicole Dotin.
Type design found and claimed her during her formative years at Universidad de Buenos Aires. She mingled and shared classes with architects, and those technical ideas infused her design methodology with the functional precision of an engineer. After spending time at Saatchi & Saatchi, she set out on her own, and formed a new studio.
Client projects have led her to research glyphs for Cyrillic, Greek, Oriya, and Devanagari, uncovering the history and meaning of the strokes.
Building community and organizations is second nature to her. Collaborations and contributions include: typefaces for The Typecraft Initiative in India, board member of the Type Directors Club, women’s network Alphabettes, Typographica, Berlin’s Typostammtisch, and her own Hungry Type Society.

Twitter @practicatype

Instagram @practicatype