Speaker Rosemary Zeynoun

Rosemary is a Copenhagen-based designer with an MA in Graphic Communication Design from the Royal Danish Academy. She specializes in Wayfinding Strategy and Design, creating solutions that address diverse needs, including the careful choice of typefaces, both Arabic and Latin, with attention to legibility and detail.Although she has lived in Copenhagen for 11 years, she was born, raised, and educated in Lebanon. This background has given her a natural understanding of both Arabic and Danish aesthetics, with a focus on the cultural detailing of typefaces and lettering. She studies and contrasts their differences and commonalities, exploring how small changes can drastically alter a set of letters to reflect one culture or another.With 13 years of experience in wayfinding and digital UX, she brings a deep understanding of how people interact with spaces, communication, and design across cultures.