In 2010, Mehmet Gözetlik influenced the whole world with his project called, ‘Minimalist effect in the maximalist market’. It was exhibited in the “Reason Design Emotion” sub- theme of the Beijing International Design Triennial. His typeface designs have been downloaded by more than 100,000 people from all over the world in a few months, it has been licensed by several international companies such as Dreamworks, TBWA, Vogue, Yahoo, American Airlines, ESPN, etc. A multidisciplinary designer Mehmet Gözetlik is the executive art director of Antrepo. He is also the typography and design entrepreneurship instructor at the Bilgi University.
Chinatown is a Chinese typographic translation of the trademarks in a graphical way. It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with maintained visual and narrative continuity. Sooner or later, most major global brands will obviously need to adjust their meaning based on a translation to demonstrate alignment with local… Continue reading Chinatown, Chinese Translation of Trademarks