Speaker Carolina Laudon

Carolina Laudon is the current president of ATypI. She is an independent type designer and holds an MFA in Graphic Design from the School of Design and Crafts at Gothenburg University, Sweden. Laudon has a broad university education in several disciplines, including web development, literature, artistic research, and intellectual property rights. As principal of her design studio, Laudon Design AB in Gothenburg, she specializes in corporate typefaces. Her work includes some of Sweden’s most used corporate typefaces for companies such as Systembolaget, Länsförsäkringar, MTRX, Hemnet, Elon, Rusta, SmartEyes, and the Unga Klara theater. Laudon is a recipient of the Berling Prize, Sweden’s most prestigious typographic design award. In 2014, she was presented with Stena A Olsson’s Cultural Prize, which included a major retrospective exhibition of her work at the Gothenburg Art Museum—the first exhibition of its kind in Sweden. Laudon is also one of Sweden’s most respected university teachers, guest critics, lecturers, and supervisors on typography, type history, and typeface design.