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Speaker Atefeh Mohammadi

Arabic-Persian typeface designer
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Atefeh Mohammadi is a graphic and type designer. Mohammadi earned her master’s degree in graphic design from the University of Tehran and participated in the Honar Javan Exhibition for Poster Design.

Investigating the Impact of Audience Habits and Culture on Text Readability (About Arabic Text Typefaces)

Nowadays, expanded knowledge about the design of typefaces is a good thing that has increased the number of enthusiastic designers. But the ease of publishing typefaces online has led to the loss of quality filters. This observation is more evident in scripts other than Latin, such as with Arabic fonts, where the lack of extensive… Continue reading Investigating the Impact of Audience Habits and Culture on Text Readability (About Arabic Text Typefaces)

A Comparative Study of Tahoma and Segoe UI Arabic and the Structural Principles of Arabic Script

Throughout time, type design methods have changed in response to the limitations of various print technologies. In today’s world where digital technologies dominate people’s lives and audiences are more inclined to read on digital devices, every language is trying to publish its information both online and in mobile applications. In accordance with these new needs… Continue reading A Comparative Study of Tahoma and Segoe UI Arabic and the Structural Principles of Arabic Script