A documentary film about attention in type and typography. I really missed the perfect documentary about experimental typography and… I’ve certainly started making one now! I already interviewed well-known Swiss graphic designers, typographers and type designers (Niklaus Troxler, Dafi Kühne, Balmer Hahlen studio, Mitch Paone, Johnson Kingston Studio etc.). Each of them is experimenting with type and typography using different methods and techniques, from posters to books, from silkscreen print to animation and AR. I met them, got a lot of insights about expression in graphic design and was given the opportunity to record their experiences first-hand. Now I’m still filming and, for example, soon I plan to do interviews with Felix Pfaffi (Feixen) and with Erich Brechbühl (Mixer). Filming continues, the material is very interesting and to move to the next stage of production I need to show the rough cut to the target audience, share experiences and find like-minded people who can help (by any means) me complete the filming.
TYPETENTION—Attention in type and typography
