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The Weight of the Ink

One gram of ink weights no more than a rose petal, yet it has weighed a lot in the history of mankind. It was a major factor in the development of literacy, just as momentous as the invention of movable type. Surprising facts about ink will help explain why this apparently mundane invention has helped shape the world we live in. 

However, today, ink is no longer a blessing. Its presence in the food chain is a real concern. But, as it turns out, solutions to the ink’s environmental threat will come from the very people who know it best: members of the graphic design community. They can put an end to the waste by restoring ink’s most enduring attribute — its indelible quality.


Véronique Vienne

Véronique Vienne is a former graphic designer/magazine art director who has written extensively on design history,lifestyle trends, and business practices. She has edited, art-directed, and written essays for several design publications in the United States and Europe. Her books on graphic design, some of them co-authored with Steven Heller, have been translated in numerous languages. She lives in France where she conducts workshops on design criticism as a creative tool, and where she acts as a branding consultant for a number of corporate clients.

In 2017, she was a finalist for the Rome Prize of the American Academy in Rome, in the Design section.