One gram of ink weights no more than a rose petal, yet it has weighed a lot in the history of mankind. It was a major factor in the development of literacy, just as momentous as the invention of movable type. Surprising facts about ink will help explain why this apparently mundane invention has helped shape the world we live in.
However, today, ink is no longer a blessing. Its presence in the food chain is a real concern. But, as it turns out, solutions to the ink’s environmental threat will come from the very people who know it best: members of the graphic design community. They can put an end to the waste by restoring ink’s most enduring attribute — its indelible quality.