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Lost in Transition: Fading Letterforms of India

India’s hand-painted letterforms once flourished as vibrant expressions of linguistic diversity and regional identity, visible across shop signs, walls, and streetscapes. Each script—Bengali, Devanagari, Urdu, Meitei Mayek, among many others—carried distinct visual textures and embodied cultural memory. Today, these handcrafted traditions are rapidly disappearing, displaced by standardised digital fonts and modern printing technologies. The result is a homogenised urban aesthetic that erodes local visual identities and diminishes cultural distinctiveness. This presentation offers a visual exploration of fading Indian letterforms, documenting their historical and cultural significance while analysing their role in preserving identity.

Drawing on field observations and archival material, the study highlights how these expressive, irregular forms challenge conventional typographic models. It also proposes methods to integrate their unique qualities into contemporary type design, bridging craft and technology. By reimagining hand-painted traditions for digital practice, the project demonstrates how typography can serve as a vehicle for both preservation and innovation.

Neelakash Kshetrimayum
Speaker

Neelakash Kshetrimayum

Neelakash Kshetrimayum, a typeface and graphic designer from Manipur, India, founded The Type Design Department (TTDD) to explore identity and culture through letterforms. He specializes in multi-script type design, focusing on Indian scripts.

With a Master’s in Typeface Design from the University of Reading, United Kingdom, Neelakash has collaborated with global clients, including Adobe, Google, Microsoft, Monotype, and Ananda Bazar Patrika (ABP).

His notable projects include Adobe Bengali, Myriad Bengali (Adobe), and Linotype Bengali Revival (Monotype). He also played a key role in developing November Bangla and November Meetei Mayek (Typotheque). Recently, alongside Fiona Ross, he led a team to design ABPN fonts for its television channels in multiple languages, including Hindi, Bengali, Marathi, Punjabi, Gujarati, Tamil, and Telugu.