Home / ATypI Tech Talks 2022

Investigating the Impact of Audience Habits and Culture on Text Readability (About Arabic Text Typefaces)

Nowadays, expanded knowledge about the design of typefaces is a good thing that has increased the number of enthusiastic designers. But the ease of publishing typefaces online has led to the loss of quality filters. This observation is more evident in scripts other than Latin, such as with Arabic fonts, where the lack of extensive and available resources and clear design paths has become a significant obstacle for designers of these typefaces.

As a result, even though many typefaces have been designed and released for publication, a small number of older typefaces are still in widespread use.

This discussion aims to provide a template for standardization in the typefaces used in the texts of books and magazines. To achieve this goal, “What factors can be considered as the main factors for standardizing a type?” becomes the main question.

The data for this research was obtained through interviews with ten typeface designers, three publishers with solid knowledge about font types, and sixty readers. Results of these interviews were provided to readers in the form of experimental texts, and their eye movements and reading speeds were tested. Finally, standard typing design factors for long Arabic-Persian texts were extracted from this data.

Research for further review:

Mohammadi, Atefeh, Tooba Shahriar, and Sareh Malaki (2019): “A Comparative Study of the Rules and Objectives of Typeface in the Nastaliq.” The International Journal of Visual Design 13 (4): pp1–21. doi:10.18848/2325-1581/CGP/v13i04/1–21.

Mohammadi, Atefeh (2020) “A Comparative Study of Tahoma and the Structural Principles of Persian script,” ATypI All Over 2020.

Mohammadi, Atefeh (2021): “A Comparative Study of the Rules and Objectives of Typeface in the Nastaliq, Design Principle and Practices.”

Mohammadi, Atefeh (2021): “Letters Speak to You With Different Tones,” TypeWknd.

Speaker

Atefeh Mohammadi

This is the title of my talk This is the company I work for.
Arabic-Persian typeface designer
Quick studio
Atefeh Mohammadi is a graphic and type designer. Mohammadi earned her master’s degree in graphic design from the University of Tehran and participated in the Honar Javan Exhibition for Poster Design.