Home / ATypI Paris 2023

How to Make Mistakes on Purpose—afternoon

Sorbonne University, Campus Pierre and Marie Curie, 4 Pl. Jussieu. Check in 15 minutes before session start time.

15:00-18:00 GMT+2
3-hour half-day afternoon session

You will learn a new, fun, fast way of working, that can be applied to just about anything creative.


ANY digital application (like Illustrator or InDesign, etc) can be used.

Why should we be making mistakes? Because shared tastes and experiences, plus digital technology equal no surprises. Because when you get good at something, you repeat it. After all, computers don’t make mistakes. Mistakes like Velcro, dynamite and Coca Cola.

What happens in “Mistakes on Purpose” workshops?

People invent and discover new stuff. They get unstuck when they’re stuck. You might invent a thing that saves lives, create a new dessert, come up with a lucrative investment, or an adventurous road trip.

Champagne, Popsicles, and Pringles! All were invented by accident.

What good does it do?

In the workshop, things will happen that will make you ask, “Hey- What could this be?” People invent new things, and have unexpected ideas. That is what HTMMOP is for. When you surprise yourself, you surprise others. And that is priceless in a world where everything seems to have been done.

Bring Chaos to your Order

Reclaim your Human Brain

Workshop duration: 3 hours

Total number of spots available: 20

Wednesday 15:00-18:00 GMT+2
3-hour half-day afternoon session

Laurie Rosenwald

Laurie Rosenwald

American author, painter, illustrator, and principal of rosenworld, a design studio. Graduated from Rhode Island School of Design with a BFA in Painting. She is a recipient of awards from Type Directors Club, Art Directors Club, American Illustration, Print Magazine, Communication Arts and AIGA. She lives in Manhattan.

Worked for Ikea, Sony Music, Warner Bros., The Sundance Channel, Bloomingdale's, J. Walter Thompson, Bravo, Conde Nast, The Whitney Museum, Vintage Books, Little Brown, Houghton Mifflin Harcourt, and Knopf, among countless others. Her typeface, Loupot, designed in collaboration with Cyrus Highsmith, is published by Occupant Fonts.

Illustrations for The New Yorker, The New York Times, New York Magazine, The Atlantic, The Wall Street Journal, Vanity Fair, The Baffler, and many other publications. She has authored and illustrated How to Makes Mistakes on Purpose (Hachette), All the Wrong People Have Self-Esteem (Bloomsbury), And to Name but Just a Few: Red, Yellow, Green, Blue (Blue Apple Books), and New York Notebook (Chronicle Books).

“How to Make Mistakes on Purpose”, has been hosted by Google, Adobe, Ikea, Scholastic, Starbucks, Artek, Collins, American Greetings, Kikkerland, Buzzfeed, Venturethree UK, Letterform Archive, Meredith, Edenspiekermann Berlin, BrandTrust, Family Action Network, Poster House, RGD Canada, GDC Canada, …..The details of this workshop remain a mystery, as participants are sworn to Omertà, the Mafia code of silence.

Instagram @rosenworld

Twitter @rosenworld