Oscar Bolaños Font technology has advanced dramatically—from PostScript Type 1 to OpenType Variable Fonts—bringing increased Unicode support, unprecedented flexibility, and greater typographical expression. Yet, the way users interact with type in software has barely changed. For the most part, we still rely on long lists of fonts and basic Bold/Italic toggles, ignoring the rich possibilities of modern typography.
This talk explores the reasons that have impeded this slow evolution, as well as an exercise in designing a UI that prioritizes design intent—allowing users to choose fonts based on visual goals such as readability, personality, or impact. By rethinking font selection and typographic controls, we can unlock the true potential of contemporary type technology for designers and everyday users alike.