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Corporate fonts for BMW

Type–not dead trees

Bruno will show how the BMW/Mini fonts were designed and what the various requirements were—print, screen, inter­nationalisation.

Bruno Maag (Copenhagen 2001)
Speaker

Bruno Maag

Bruno Maag, born in Zurich, completed appren­ticeship as typesetter at Tages Anzeiger, Zurich. Then went to Basel School of Design to study Typography and Visual Communications under Weingart, Görtler, Hoffmann etc. After Basel went to work for Monotype in England and Chicago, doing their custom type bit. Started Dalton Maag in September 1991 and has been happy ever since!