ATypI Paris 2023 Archives - Page 4 of 12

15:00–15:30

Caractère Noël, 1951-1964: The manufacture of typographic discourse in France

Taking as a starting point the special issues of the magazine Caractère Noël (1951-1964) and Maximilien Vox’s dual role as editor-in-chief and artistic director, this work is based on the study of various editorial corpuses and archive collections. It aims to analyze the establishment of a space for public discussion around graphic design and the… Continue reading Caractère Noël, 1951-1964: The manufacture of typographic discourse in France

11:30–12:00

Salle 106

Exploring Commonality in Four Different Type Systems: Discovering how words in English, Mandarin, Hindi, and Urdu type can cross the cultures barriers

Anosh Gill

Since the beginning, from cave paintings to modern languages, humans have developed written forms to communicate using symbols to visually convey messages and meaning. In this study, four dramatically different languages will be explored and compared in terms of their unique rules. The four languages in particular are English, Mandarin, Hindi, and Urdu. This study… Continue reading Exploring Commonality in Four Different Type Systems: Discovering how words in English, Mandarin, Hindi, and Urdu type can cross the cultures barriers

10:30–11:00

Salle 106

Chinese Font Design and Application Trends in the 2020s

Yichen Zhang

Foundertype is the world’s largest Chinese foundry and the largest foundry in China. While providing font services for many fields such as publishing, printing, packaging, advertising, Internet, software and hardware facilities through continuous font design, font development, font cooperation, customer service, and business association, Foundertype is also deeply observing the changing trends of the Chinese… Continue reading Chinese Font Design and Application Trends in the 2020s

10:00–10:30

Salle 106

Arabic/Latin—Designed in dialog

Linda Hintz

Pascal Zoghbi

Toshi Omagari

Three main aspects distinguish 29LT Okaso and Ada type projects: 1st, intriguing research topics. 2nd, bi-script creative design process, and 3rd, use of the latest available type technology (Variable Fonts and Advanced Opentype) to best render the fonts. Looking at the starting point and the final visual outcome, the two projects presented could not be… Continue reading Arabic/Latin—Designed in dialog

09:30–10:00

Salle 106

Typography for the Metaverse

This group presentation will showcase a case study of Project Mariah—an augmented reality (AR) experience that challenges societal power systems, including big tech and big pharma, by “hacking the metaverse” as an act of protest. Mariah narrates stories of historical injustice through the backdrop of significant cultural institutions and the corrupt funding that has allowed… Continue reading Typography for the Metaverse

09:00–09:30

Salle 106

Typographic Imaginary of Louis Jou

Jules Durand

Louis Jou was a Catalan engraver who founded his own private press in 1920 at Les Baux de Provence. I’m now revisiting his archives and reviving his types.

16:00–16:30

Salle 108

Back to Alif

Nada Abdallah

Alif is the beginning, the first letter of the Arabic alphabet. Transformation in the Arabic script styles could be observed in the Alif of each script where, with different measures and the vertical elevation of the letter, the signature of the style can be detected. The Alif acts as the symbol of the script through… Continue reading Back to Alif

15:30–16:00

Salle 108

Urban Letterforms and Social Representation: Investigating the intersection of visual communication and sociolinguistics

Irmi Wachendorff

Language is the means by which people present themselves and relate to each other. The form and materiality of typographically designed language in urban spaces allow sign producers to express how they see themselves and how they want to be perceived. Typographic choices indicate cultural identities, show social positioning, communicate values, reference social groups, and… Continue reading Urban Letterforms and Social Representation: Investigating the intersection of visual communication and sociolinguistics

11:30–12:00

Salle 108

The Pergamon Project

Onur Yazıcıgil

The Anatolian continent, also known as Asia Minor, is a cultural geography that has hosted various civilisations for thousands of years. Mysia, an ancient region located in the northwest of this region, hosted the significant ancient Greek city of Pergamon from the 3rd century BCE until the 3rd century CE. The Pergamon project is a… Continue reading The Pergamon Project

12:30–13:00

Salle 108

Why We Don’t Know Anything About the History of Ukrainian Design

Oleksandra Korchevska-Tsekhosh

The Lecture will tell why we do not know as many facts about Ukrainian design as we might expect. We will analyze the reasons why it is discussed only as an emerging phenomenon and why that viewpoint is a postcolonial mistake. Were there schools or unions in Ukrainian design? How did Soviet censorship affect the… Continue reading Why We Don’t Know Anything About the History of Ukrainian Design

15:00–15:30 Salle 106		Caractère Noël, 1951-1964: The manufacture of typographic discourse in France Juanma Gomez Taking as a starting point the special issues of the magazine Caractère Noël (1951-1964) and Maximilien Vox’s dual role as editor-in-chief and artistic director, this work is based on the study of various editorial corpuses and archive collections. It aims to analyze the establishment of a space for public discussion around graphic design and the… Continue reading Caractère Noël, 1951-1964: The manufacture of typographic discourse in France
11:30–12:00 Salle 106		Exploring Commonality in Four Different Type Systems: Discovering how words in English, Mandarin, Hindi, and Urdu type can cross the cultures barriers Anosh Gill Since the beginning, from cave paintings to modern languages, humans have developed written forms to communicate using symbols to visually convey messages and meaning. In this study, four dramatically different languages will be explored and compared in terms of their unique rules. The four languages in particular are English, Mandarin, Hindi, and Urdu. This study… Continue reading Exploring Commonality in Four Different Type Systems: Discovering how words in English, Mandarin, Hindi, and Urdu type can cross the cultures barriers
10:30–11:00 Salle 106		Chinese Font Design and Application Trends in the 2020s Yichen Zhang Foundertype is the world’s largest Chinese foundry and the largest foundry in China. While providing font services for many fields such as publishing, printing, packaging, advertising, Internet, software and hardware facilities through continuous font design, font development, font cooperation, customer service, and business association, Foundertype is also deeply observing the changing trends of the Chinese… Continue reading Chinese Font Design and Application Trends in the 2020s
10:00–10:30 Salle 106		Arabic/Latin—Designed in dialog Linda Hintz Pascal Zoghbi Toshi Omagari Three main aspects distinguish 29LT Okaso and Ada type projects: 1st, intriguing research topics. 2nd, bi-script creative design process, and 3rd, use of the latest available type technology (Variable Fonts and Advanced Opentype) to best render the fonts. Looking at the starting point and the final visual outcome, the two projects presented could not be… Continue reading Arabic/Latin—Designed in dialog
09:30–10:00 Salle 106		Typography for the Metaverse Adam DelMarcelle Flor Salatino Heather Snyder Quinn Zishou Wang This group presentation will showcase a case study of Project Mariah—an augmented reality (AR) experience that challenges societal power systems, including big tech and big pharma, by “hacking the metaverse” as an act of protest. Mariah narrates stories of historical injustice through the backdrop of significant cultural institutions and the corrupt funding that has allowed… Continue reading Typography for the Metaverse
09:00–09:30 Salle 106		Typographic Imaginary of Louis Jou Jules Durand Louis Jou was a Catalan engraver who founded his own private press in 1920 at Les Baux de Provence. I’m now revisiting his archives and reviving his types.
16:00–16:30 Salle 108		Back to Alif Nada Abdallah Alif is the beginning, the first letter of the Arabic alphabet. Transformation in the Arabic script styles could be observed in the Alif of each script where, with different measures and the vertical elevation of the letter, the signature of the style can be detected. The Alif acts as the symbol of the script through… Continue reading Back to Alif
15:30–16:00 Salle 108		Urban Letterforms and Social Representation: Investigating the intersection of visual communication and sociolinguistics Irmi Wachendorff Language is the means by which people present themselves and relate to each other. The form and materiality of typographically designed language in urban spaces allow sign producers to express how they see themselves and how they want to be perceived. Typographic choices indicate cultural identities, show social positioning, communicate values, reference social groups, and… Continue reading Urban Letterforms and Social Representation: Investigating the intersection of visual communication and sociolinguistics
11:30–12:00 Salle 108		The Pergamon Project Onur Yazıcıgil The Anatolian continent, also known as Asia Minor, is a cultural geography that has hosted various civilisations for thousands of years. Mysia, an ancient region located in the northwest of this region, hosted the significant ancient Greek city of Pergamon from the 3rd century BCE until the 3rd century CE. The Pergamon project is a… Continue reading The Pergamon Project
12:30–13:00 Salle 108		Why We Don’t Know Anything About the History of Ukrainian Design Oleksandra Korchevska-Tsekhosh The Lecture will tell why we do not know as many facts about Ukrainian design as we might expect. We will analyze the reasons why it is discussed only as an emerging phenomenon and why that viewpoint is a postcolonial mistake. Were there schools or unions in Ukrainian design? How did Soviet censorship affect the… Continue reading Why We Don’t Know Anything About the History of Ukrainian Design