Home / About ATypI / Who we are / Elections 2023: ATypI board of directors / Board candidate Carolina Laudon

Board candidate Carolina Laudon

Portrait of Carolina Laudon

We asked Carolina to tell us everything ATypI members could ever want to know about her. She had a lot to share!

Please provide us with your bio.

Carolina Laudon is ATypI’s former president. She is an independent type designer and holds an MFA in Graphic Design from the School of Design and Crafts at Gothenburg University and has a broad university education in several disciplines, such as web development, literature, Artistic Research and Intellectual Property Rights. She works at her design studio, Laudon Design AB in Gothenburg and specializes in corporate typefaces.

Her work includes some of Sweden’s most used corporate typefaces for companies such as Systembolaget, Länsförsäkringar, MTRX, Hemnet, Elon, Rusta, SmartEyes and the Unga Klara theater. She has been awarded the Berling Prize, Sweden’s most prestigious typographic design award, and in 2014 she was presented with Stena A Olsson’s Cultural Prize including a major retrospective exhibition of her work at the Gothenburg Art Museum, the first exhibition of its kind in Sweden.

Carolina is also one of Sweden’s most respected university teachers, guest critics, lecturers and supervisors on typography, type history and typeface design. She is currently working on a ten year long Art Grant from The Swedish Arts Grants Committee, from 2022–2032.

Give us a sentence that perfectly describes your love for type.

Typography keeps communication going.

Before this year, were you a member of ATypI? If so, when?


Were you previously a member of the ATypI board, or a country delegate? If so, when?


Describe your experience/involvement with ATypI activities.

Country delegate, board member, president, vice president.

Tell us about your current and past involvement with other type and design organizations.

[No response given.]

Describe your leadership experience with other nonprofits and work with conferences, workshops, publications, teaching, or other activities in the type, design, tech, and related communities.

Writing and teaching in type, design, tech, type design and typography.

Why should ATypI members elect you to represent them on the board of directors?

I have two more year to work on the board and is currently work on the ATypI website.

We asked Carolina for one more thing…

Carolina Laudon is asking for your vote.

Please make a short video explaining why you want to be elected to the board, what makes you a good candidate, and why your skills, experience, and ideas will serve and help our community thrive. Something memorable that our members will think of when they are choosing who to vote for.

Answers and materials were provided by the candidate as part of their self-nomination for the ATypI board election. Candidate is a paid ATypI member in good standing and agrees to remain so if they are elected.