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Twenty-Five Years of Transformation: 
Subjective Reflections on Engagement with Arabic Typography

Since the turn of the twenty-first century, the Arabic-script typographic ecosystem has matured and continue on evolving in promising ways. The dynamism and creative energy of the young generation of designers in the region recalls the creative production of the early years of Arabic calligraphy. Today like back then, much investment has been made in developing work that responds to the needs of the flourishing visual culture of the SWANA region, taking production means and technology as guiding parameters, yet going beyond them to embrace experimentation and creative expression.

This keynote will trace these developments through a subjective narrative of two decades of cross-cultural creative work, and will reveal the ideas and trends that have transitioned Arabic typography into the twenty-first century. Through discussing case studies from the Khatt Foundation projects as well as other works from the community, a picture of a moment of creative transformation will emerge. The talk will also offer reflections on potential future developments for Arabic typography, and the importance of continuing research, archiving, publishing and critical debate.

Huda Smitshuijzen AbiFarès
Speaker

Huda Smitshuijzen AbiFarès

Dr. Huda Smitshuijzen AbiFarès is the Founding Director of the Khatt Foundation and Khatt Books publishers, in Amsterdam. She works as an independent design curator, researcher, writer, designer, and publisher. She holds degrees in graphic design and design history from Leiden University (PhD, 2017), Yale University (MFA, 1990), and Rhode Island School of Design (BFA, 1987). Dr Smitshuijzen AbiFarès specialises in Arabic script and typographic design research, and Arab design history. She is the author of the first seminal book entitled Arabic Typography, A Concise Sourcebook (2001, 2025), and several other books and essays on typography and graphic design from the SWANA region. She is editor in chief of Khatt Books’ Arabic Design Library series for which she wrote two books.