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Lessons from the first type exercise

At some point of the bachelor course, graphic design students are exposed to typographic studies. Through theory and practical assessments, they have to deal with topics related to type design, such as consistency, contrast, style and legibility. Having a notion of how to draw letterforms and relate them to each other is an essential knowledge for their formation, even if they do not necessarily wish to work with type design in the future. Some professors created their own approaches to these basic type design principles. For 12 years, the presenter has been conducting an introductory typography module at some bachelor design courses in Brazil. The first task consists in completing by hand some missing letters (or parts of letters) of a basic character set of ITC Franklin Gothic, supplied in an A4 sheet. At the end, the results are discussed along with the students, providing the means to understand the basic rules of typography, and also pushing them to pay attention at details. The presentation will cover the findings after going through this exercise with more than 20 different groups. What are the most common mistakes committed by students? What changed through time? And what can we learn from this?

Speaker

Crystian Cruz

Crystian Cruz is a Brazilian senior graphic designer, educator, and consultant in editorial design and typeface design. He holds a Master’s Degree in Typeface Design from Reading University, UK, and has worked as a part-time lecturer in Australian and Brazilian bachelor and postgraduate courses since 2003. For ten years, Cruz worked as a creative director of prominent magazines and newspapers in Brazil, including “GQ” magazine, and as type director at Africa, one of the most well-known advertising agencies in South America. More recently, Cruz’s design has been focused on branding, marketing, and short-term consultancies for advertising agencies and publishing houses. Cruz is vice president of the board of directors of ATypI and is currently undertaking a PhD at the University of Newcastle, Australia.