Home / ATypI Paris 2023

Font Ergonomics—A new experimental paradigm using AI

After more than 200 years of research, the topic of legibility still seems slippery when it comes to understanding the impact of typographic factors. The practical use of research papers for type designers sometimes seems unclear. Complex font variables like weight, width, or contrast are dealt with as if they were binary parameters instead of the continuums they represent in the type design process.

In this presentation. I will show the results of my Ph.D., where I have developed a new experimental paradigm using Bayesian Algorithms (AI) and a variable font. The experiment consists of a reading speed test for 22 participants, with 100 trials. The AI algorithm explores the tridimensional space of the variable font seeking to find those font configurations that increase the reading speed for each participant. The output of the experiment are font coordinates that can be directly transformed into new typefaces by type designers. This approach turns my research into a conversation and simplifies font research making it a collaborative project.

AI and variable fonts together might ignite a new era for font customization, legibility, and low-vision solutions. However, despite the amazing range of possibilities that this thesis presents for type designers, it also raises a concerning question for them. Is legibility still a font issue or has the debate switched to a technology issue?

Octavio Pardo Virto
Speaker

Octavio Pardo Virto

Graphic designer specialized in type design. In 2010 he graduated with an MA in Type Design from the University of Reading. Since then he has worked for companies like Type Together, Tobias Frere-Jones, Jean François Porchez, Leftloft, and Sharp Type. He has also worked as a consultant for Google Fonts and as a visiting professor at the University of Gjøvik, Norway.

His work has been recognized among others by the Type Directors Club, Communication Arts, the Granshan Award, and the Laus Award. He has lectured all around the world, including venues like the Media Lab of the MIT, the La Salle School of Design in Singapore, and the Harrington College of Design in Chicago. He is currently finishing his PhD at the Royal Danish Academy of Architecture, Design and Conservation of Copenhagen on the subject of legibility.

Instagram @ashlerdesign

Twitter @octaviopv / @AshlerDesign