Speaker Eunbee Lee

Eunbee is a multidisciplinary designer with expertise in graphic design, typography, and visual communication. She is passionate about exploring the intersection of AI and typography, pushing the boundaries of type design through innovation. Eunbee completed her master’s thesis at Basel School of Design in 2024, titled “Pushing the Proverbial Needle Forward—Generative AI Poster Design,” which examined the impact of AI on typography, graphic design, and creative workflows.

She has also worked on the Alliance Graphique Internationale (AGI) Congress’s Special Project on generative AI posters, collaborating with dreamlook.ai and the Plakatsammlung der Schule für Gestaltung Basel to develop the Swiss Poster Gen AI model and organize its exhibition at Der TANK, Hochschule für Gestaltung und Kunst Basel FHNW.

With over three years of experience in branding, art direction, and type design, Eunbee has worked on projects ranging from visual identities and UI/UX design to custom typeface creation and typographic systems. She continues to explore new tools and generative design techniques, uncovering innovative possibilities where graphic design and AI intersect.