Speaker Anna Thurfjell

Anna Thurfjell was born in Stockholm, Sweden 1975. She has a MA from Konstfack University, Stockholm, 2000.

She lives in Copenhagen with her family and is passionate about type, vintage furniture, and Murakami books.

Her background is Creative Director at Svenska Dagbladet, where she directed the custom typeface: Sueca, Feliciano Type, for print, 2009 and online 2011.

Today she runs her award-winning design studio and have helped some of Europes most loved news media to adapt to the evolving media landscape. She has that experience from Svenska Dagbladet, SE, Berlingske, DK and Aftenposten, NO.

Based in Copenhagen she works globally with a network of specialist in type, frontend and visuals aiming for the highest level of work.

Thurfjell’s skill is developing media brands by strengthening the type, graphic and visual design DNA on all touch points.

She is proud of directing a redraw of Aftenpostens heritage brand, with Paul Barnes, Commercial Type, 2018, awarded multi-digital design system for 60 news brands in Finland, 2022.

Her work has also received: Red dot award; Gold award in redesign; World’s best design; Best in show; and Europe’s best designed.

Thurfjell did 10 talks over the past 15 years in Europe and the US.