Fer Cozzi Can typography be feminist? Who do we design for? How do we speak? What form of representation do we choose? What messages and images do we generate? What discourses do we validate? What is our function, our social role? And the most important: What does it mean to be a feminist designer with gender perspective today?
This lecture is presented as a space for questioning, reflection and an invitation to think about certain aspects of making and using typography from a gender perspective.
It is not about presenting concrete answers or ways of doing things, but rather a series of questions and postulations that put into crisis and distort the hegemonic discourse of design focused on production, functionality and the rhetoric of neutrality.
What does it mean to design with a gender perspective? What does it mean to be a feminist when tackling a design project? Addressing any area with a gender perspective implies denaturing the contexts and recognizing the bias with which we handle ourselves.