A five minute unplanned slot for anyone who has a new initiative they would like to present, a new business model or any other thoughts that they think are relevant to the future success of the type industry. Timing will be strictly kept and presenters will be escorted off the platform after their five minutes. Be short, be concise. Presenters will receive their slot on a first come, first served basis on the day of the Business Track.
Vinod Balakrishnan and Miguel Sousa spoke on OpenType-SVG being incorporated into Adobe Photoshop.
Jesús Barrientos Mora spoke on developing the profession of type design in Mexico via international internships.
Roger Black spoke about how Font Bureau is transforming into Type Network.
To complete the session, moderators Indra Kupferschmid and Bruno Maag led a discussion on licensing variable fonts.
Speaker
Bruno Maag
Bruno Maag is a trained typesetter from Zurich, Switzerland. After graduating from the Basel School of Design with degrees in Typography and Visual Communications, he emigrated to England, where he worked for Monotype creating custom typefaces. After a year in Chicago with Monotype, he returned to England to start Dalton Maag, focusing on the creation of custom typefaces.
Bruno is the Chairman of Dalton Maag and in recent years has spearheaded projects for large global companies and small enterprises alike. His interests today extend to scientific research on reading physiology and psychology.
Speaker
Indra Kupferschmid
Indra Kupferschmid is a freelance typographer and professor at HBKsaar, University of Arts Saarbrücken, Germany. Fueled by specimen books, She is occupied with type around the clock and in all its incarnations—web fonts, bitmap fonts, other fonts, type history, research, marketing, DIN committees, design work, and any combination of these. Kupferschmid is co-author of “Helvetica Forever” by Lars Müller Publishers and other typographic reference books, consults for the type and design industry and everyone who needs help choosing fonts, writes for magazines, books, and websites, and stirs things up at Alphabettes alongside juggling her own small to ultra-large ventures.