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Sex and Type and Rock’n’Roll

Most of the best typefaces didn’t come out of thin air, but were designed to solve a specific problem. And the best ones show that the designer had some fun doing them. Type design is not about the sixth decimal on a control point, nor about who designs the font with the most weights, the most Bezier points or the most exotic accents.

It is about sticking to time-honoured rules and habits for 95% of the work while adding that 5% surprise, beauty and joy not seen before. Just like all other design work. Type designers should look at other disciplines: at life, music, art, architecture and technolo­gy in order to connect with the real world.

Erik Spiekerman (Copenhagen 2001)
Speaker

Erik Spiekermann

Erik Spiekermann is information architect and type designer (FF Meta, ITC 0fficina, FF Info, FF Govan, LoType, Berliner Grotesk, etc). He was founder (1979) of MetaDesign and of Fontshop (1988). He holds a professorship at the Academy of Arts in Bremen, is Vice­President of the German Design Council, member of the Board of Directors of ATypl and President of the International Institute of Information Design. Erik now works as a freelance consultant and lives in Berlin, London and San Francisco.