The passion for professional baseball in Japan is comparable to the enthusiasm for soccer in Europe or the love for LEGO among fans worldwide. In 2024, the home stadium of a Japanese professional baseball team with 4 million fans collaborated with Morisawa to develop a custom font for its scoreboard. Wherever emotions run high, typography plays a supporting role. Let’s take a look back at this unique typeface, along with some distinctly Japanese examples.
Type design general manager Engaged in typeface promotion, serving as a spokesperson to share its appeal both domestically and internationally. Past projects include UD typefaces, web fonts, official typefaces for international occasions, Sha-ken fonts, and the Type Design Competitions. In 2022, the Vaundy x Morisawa Fonts ‘Okitegami’ project received multiple international advertising awards. Currently, as a Design Department Manager, dedicated to building a team that creates the typefaces of the future.
Type designer Graduated from Kyoto City University of Arts, Faculty of Fine Arts. Joined Morisawa Bunken in 2017 (Morisawa in 2018). Engaged in the development of both Japanese and Latin typefaces, as well as custom fonts, including the Japanese typeface ‘Chisaki’ and the original custom typeface for MICHO, the vinegar beverage brand.
