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Reviving Afrikan Scripts: Designing Belonging Through Indigenous Typographies

Typography is not only a vessel of communication but also a carrier of identity, memory, and belonging. Yet, in today’s digital landscape, the “homescreen” rarely feels like home for many African language communities. Dominated by Latin defaults, mainstream typefaces often overlook indigenous writing systems and visual traditions, leaving entire cultures absent from the digital stage.

In this talk, I share my journey as a type and graphic designer from Zimbabwe, now based in Sweden, working to reimagine and preserve Southern Afrikan scripts and visual systems. Drawing on my award-winning project Madimi, in whch the typeface was commissioned by Google Fonts, I explore how indigenous motifs, oral traditions and symbol-based storytelling can inform contemporary type design. This work demonstrates how type can be both a tool of preservation and a means of innovation, bridging ancestral knowledge with modern technology.

Framed within the sub-theme “Split Screen,” my proposal examines the fractures in global typography and the unfinished work of making the digital age inclusive. By interrogating what and who is left out of the mainstream, I ask: How can design create a sense of digital belonging for historically marginalized scripts and languages? And how can honoring these systems inspire fresh approaches to global type design?

Ultimately, this presentation argues for type as a site of cultural belonging and agency, where homescreens can truly reflect the multiplicity of voices that shape our world.

Speaker

Taurai Valerie Mtak

Taurai Valerie Mtake is a multi-award winning visual communicator who is particularly interested in the potential of design in contemporary Afrikan visual culture, where traditional cultural practices often become a staged authenticity in which the history of meaning in the objects and designs is often lost, sometimes even to the producers themselves. It is in this way that important indigenous systems have been transfigured in contemporary society, merely as elements of decorative art or a curio for mass consumption. Mtake sees the potential of design to halt this waste and abandon our most valuable cultural resources. Owing to her undying passion for Afrika, in February 2018, Mtake co-founded Nhaka Creative Agency @nhakacreative_agency, which aims to fill a gap in the market producing edutainment material (edutainment and educational). Not only is this material innovative, but it’s also authentic and significant to Afrikans, their identity, and their cultural heritage. Mtake also owns TaVaTake Designs @tavatake_designs, which she started in 2011.