Intro to the Syrian Design archive which is a non-profit documentary project founded by Kinda, Hala, and Sally, three Syrian designers. It is a celebration of the unique Syrian design heritage in an age of rapid technological evolution. The archive documents a range of printed and non-printed material such as vintage shops signs, movies, series titles, stamps, books, flyers, and more.
Preserving Syrian Design History and Graphics in the Arab World: The Syrian Design Archive
Hala Al Afsa
Hala Al Afsaa is a Syrian communication and graphic designer.
She graduated from Al Baath University with a Bachelor of Architecture, and soon after graduation, she shifted her career to graphic design. She is currently doing her Master of Visual Communication and media studies at SOA Sunway University in Malaysia.
Her work focuses on developing branding identities and campaigns for NGOs, experimenting with forms of lettering, & research. Illustration and application of culture through different mediums interest her, preserving the old throughout the new.
Her journey has been experimental and exploratory throughout the media and applications that enhance human interaction and connection.
Co-Founder of the Syrian Design Archive.
Instagram @hala_alafsaa
Twitter @hala_alafsaa
Kinda Ghannoum
Kinda Ghannoum is a Syrian and Polish graphic designer. She graduated from Damascus University with a Bachelor of Architecture, and soon after graduation, she shifted her career to graphic design. Kinda finished her Master of Visual Arts at Sint Lucas Antwerpen.
Her work focuses on developing branding identities, typography, and research. Arabic types, patterns, and ornaments became a massive source of her inspiration.
Her journey has led her to create award-winning work for various international books, and she collaborated with many brands, start-ups, and institutions around the world such as the Obama Foundation, Goethe-Institut, UNDP, EXPO Dubai 2020, Netflix, Choose Love, Techstars Startup Weekend, TEDx, KAICIID, and many more. Co-Founder of the Syrian Design archive.
Instagram @kindaghannoum
Twitter @KindaGhannoum
Sally Alassafen
Sally Alassafen, Syrian born architect currently based in the Netherlands
Graduated from the faculty of Architecture in Damascus and has been practicing architecture since 2015.
She worked mainly in housing and private residence design. In addition she worked on projects of bigger scale and more public, like hotels and banks. Photography has always been one of her favorite passions and she is one of the co-founders of the Syrian Design Archive. She shares many of her street photographs in the Syrian type archive.
Instagram @sally_alassafen