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Other Ways

Other Ways is a project that investigates alternative methods for designing letterforms using algorithmic and AI-driven tools. The project aims to produce results that are difficult or nearly impossible to achieve with standard industry techniques while preserving control over type design decisions. The process, guided by the tools used, led to two distinct approaches so far: skeleton and area.

The skeleton-based approach uses code to define letterforms. By drawing skeleton letter shapes and making use of a JavaScript library for vector-based drawing, the final letterforms take shape through computational instructions. This method also opens the door to further interactive usage.

The area-based approach, on the other hand, begins with a rough, digital hand sketch as a foundation. It is drawn with a specific material in mind and serves as a base for AI-driven tools to add materiality to the design. While the letters are static for now, imagining movement is quite easy.

Both approaches demand thoughtful decision-making in type design as any other process would. However, they represent a shift in focus. Rather than meticulously defining outer and inner forms, the emphasis is on directing broader parameters, such as proportions, slant, weight, width, or specific letter parts like stems, bowls, and stroke endings. Both skeleton and area act as frameworks, encouraging exploration and experimentation within the design process.

The project was supported by the Danish Arts Foundation.

Linda Hintz 2025
Speaker

Linda Hintz

Linda Hintz is an independent type and graphic designer. She holds a Master’s degree from the Type and Media program at The Royal Academy of Arts in The Hague, Netherlands, and a Diploma in Visual Communication from HfG Schwäbisch Gmünd, Germany. Based in Copenhagen with her family, she divides her time between design and teaching. Her work spans custom, retail, and self-initiated projects of varying scales.

Alongside larger projects, she often undertakes smaller side projects, such as creating Pouf during the development of Neue Plak or Tegner while working on 29LT Idris. She is interested in exploring new tools, working alongside different scripts, and collaborating with colleagues, students, and various publishing methods to maintain a diverse practice.