Home / ATypI Paris 2023
Date Friday, May 12th 2023
Venue Salle 108

Not the Visual Synchronization but the Contextual Reinterpretation

Chorong Kim Seulki Kim Seulki Kim

Full title: “Not the Visual Synchronization but the Contextual Reinterpretation (based on Sandoll-Typotheque collaboration projects)”

Sandoll has collaborated with Typotheque on three projects over the past five years; Sandoll Greta Sans (Greta Sans KR) in 2019, Sandoll Lava (Lava KR) in 2021, and Sandoll November (November KR) in 2023. They are all multilingual-based font families; nevertheless, each project has a different approach to achieving the optimal result. Like other bilingual or multilingual font projects, it is almost impossible to find one correct design answer in dissimilar cultural contexts. However, considering not only the concept of the typeface itself but also local users, the market situation, and historical background as well, the designer can take the most appropriate way among various methodologies.

This talk will explore essential aspects for making a better balance across varied writing system fonts, especially Hangul and Latin. It will also discuss methods of integrating diverse requirements of the visible and invisible elements, and what to preserve or compromise for the contextual reinterpretation through each project experience.

This enlightening presentation is sponsored by ATypI Paris 2023 Diamond Sponsor Sandoll.

Speaker

Chorong Kim

Chorong Kim designs, thinks, and talks about type and its environment. She studied visual design at ERBA Besançon (ISBA Besançon) and type design at ESAD d’Amiens in France. After that, Kim moved to Bangkok and joined Cadson Demak as a type designer. She currently works at Sandoll as a type designer, project director, and communicator. She is also a member of KST (Korea Society of Typography) and a mentor for the Alphabettes mentorship program. Kim teaches in various institutions, including Hangeul Typography School. She plays a role in informing and educating people about Latin and Thai type design in Korea and Hangul type design in foreign countries. Kim has also participated as a speaker and author at ATypI, BITS, and KST conferences.

Seulki Kim
Speaker

Seulki Kim

Seulki Kim is a type designer at Sandoll based in Seoul, South Korea. She is in charge of retail font production at Sandoll, and has produced Sandoll November, Sandoll CT Sans, and Sandoll Comp Sans.

Instagram @seul.type